CUSTOMER BEHAVIOR ANALYSIS USING FERC MODEL

Authors

  • Sagar Tyagi MBA Tech EXTC, NMIMS University, Mumbai, India. Author
  • Krishna Kaul MBA Tech EXTC, NMIMS University, Mumbai, India. Author
  • Abhijeet Panicker MBA Tech EXTC, NMIMS University, Mumbai, India. Author
  • Ashwini Gade Professor, NMIMS University, Mumbai, India. Author

Keywords:

Facial Emotion Recognition, Convolutional Neural Network (CNN), Customer Behavior Analysis, Sentiment Analysis, Non-frontal Image Processing

Abstract

In this research paper, we've proposed an approach of analyzing customers' behavior helping us keep the track of customer journey and identify points of improvement and difficulty in the process by building a system that recognizes facial emotion employing a Convolutional Neural Network (CNN). Technically, CNN reduces the dimension for giant resolution images and not losing the standard and giving a prediction output what's expected and capturing of the facial expressions even in odd angles makes it stand different from other models also i.e. it works well for non- frontal images. We will implement a facial emotion recognition system employing a CNN employing a dataset. This system can be useful for sentimental analysis, can be used for clinical & commercial practices, can be useful for getting a person's review on a certain product, or a process in offline stores.

References

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Published

2024-05-27

How to Cite

CUSTOMER BEHAVIOR ANALYSIS USING FERC MODEL. (2024). JOURNAL OF MANAGEMENT (JOM), 11(2), 9-17. https://lib-index.com/index.php/JOM/article/view/JOM_11_02_002