MODEL BORDER TRADE COLLABORATION OF THAI-LAO CONSUMER GOODS ENTREPRENEURS NONG KHAI BORDER CHECKPOINT, THAILAND

Abstract

The objectives of this article were to 1) To study the problems of border trade cooperation Thai-Lao consumer goods entrepreneurs at the Nong Khai border crossing, Thailand and 2) Design a model for cross-border trade cooperation Thai-Lao consumer goods entrepreneurs at the Nong Khai border crossing, Thailand. This research is developmental and divided into 2 phases: Mixed qualitative and quantitative research. Phase 1 studies the problem the problems of border trade cooperation Thai-Lao consumer goods entrepreneurs at the Nong Khai border crossing, Thailand, Uses research The target group was15 experts, and the sample group was determined to be 384 people, research tools include semi-structured interviews and questionnaires, analyzing the content data and using statistics, frequency, percentage, mean, and standard deviation, phase 2 Design a model for cross-border trade cooperation Thai-Lao consumer goods entrepreneurs at the Nong Khai border crossing, Thailand. used by organizing a workshop. Target groups include 15 experts and 30 experts, confirming the model suitability and feasibility. The research tools were suitability and feasibility assessment forms. To analyze data using statistics, frequency, percentage, mean and standard deviation. Research results. The problems of border trade cooperation Thai-Lao consumer goods entrepreneurs at the Nong Khai border crossing, Thailand. found that ranked 1 information and communication technology exchange, 2 trust building, 3 negotiation, 4 setting common goals, 5 reaching an agreement, 6 joint decision-making, 7 evaluation, 8 building harmony, 9 joint database management, and 10 planning, respectively and the model design for cross-border trade cooperation among Thai-Lao consumer goods entrepreneurs at the Nong Khai border crossing, Thailand, revealed that the highest priority was the exchange of information and communication technology, with 5 development activities; the second was trust-building, with 9 development activities; the third was negotiation, with 7 development activities; and the fourth was joint goal-setting, with 8 development activities. The evaluation of the model's suitability and feasibility indicated that both overall value higher than 3.51 which is considered acceptable based on the assessment criteria that have been established.