THEORETICAL STUDY TO DETERMINE (INTER-) DEPENDENCY OF VARIABLES FUNCTIONING TO PROMOTION AND SALES IN BUSINESS
Keywords:
Marketing Communication Programme, Physical Producting, Proposition Marketing, Promotion-Sales Symbiosis, Service Performance ModelAbstract
Reflection of marketing effort, media and communication, is often indicated by magnitude and scale-effect of revenue or profit. It is a marketer’s strong task to create and make a sustainable and competitive marketing effort by various promotion interaction programmes using media communications such as advertising, etc. Interaction, by persuasion indeed, between promotion (P) and selling (S), takes the bond of marketing and its management. Without promotion, selling is utterly impossible. P must always be there prior to every S. The study of research interest has explained several dimensions of P-S interaction symbiosis and several marketing possibilities of it through applying methodology of innovation interests, to formulate a service performance modelling. Result of this modelling, as outcome of innovation also, would include dynamic and mobile nature of interaction symbiosis. Various scopes with respect to all kinds of marketing benefits to marketer and research interests to researcher are at every pace of this methodological study.
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