CREATING INFLUENTIAL LEADERSHIP WITH THE HELP OF CREATIVITY AND INNOVATION
Keywords:
Creativity, Innovation, Leader, Leadership, Sustainable OrganizationsAbstract
In today's rapidly evolving business landscape, organizations must cultivate a culture of innovation to maintain a competitive edge. However, fostering creativity within a hierarchical and efficient business environment can be challenging. Nonetheless, leaders play a crucial role in inspiring and implementing strategies that promote creativity. Effective leadership acts as a catalyst for organizational creativity, imagination, innovation, and advancement. Leaders must create a climate open to renewal and cultivate an environment encouraging growth, innovation, and creativity to achieve a continuous innovation cycle. The ability of leaders to embrace and manage diversity while creating an efficient leadership structure that monitors the innovation process is essential for the success of organizational creativity. The strategic function of leadership in business innovation is examined in this study. It asserts that while innovation, technology, strategy, culture, and management tools are essential for productivity, the key factors influencing organizational success are creativity and innovation. The paper discusses creating a sustainable framework that encourages creative behavior and innovative practices. Various aspects of innovation strategy are analyzed, and the paper concludes by documenting the outcomes and providing recommendations for fostering innovation in other companies.
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