FACTORS INFLUENCING INVESTOR BEHAVIOUR: AN EMPIRICAL STUDY IN INDIA
Keywords:
Self Image, Firm Image, Neutral Information, Investor Behaviour, Mutual FundsAbstract
The Indian capital market has been one of the most preferable areas of investment during the last decade for investors especially mutual funds. This paper aims at identifying the most affecting and the least affecting factors influencing investor behavior in India with the help of modified questionnaire. The questionnaire included thirty-five items that belong to five categories: self-image/firm-image, accounting information, neutral information, advocate recommendations and personal financial needs.
References
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Haq, I. U. (2013). Investor behaviour in the mutual fund industry. The University of Manchester (United Kingdom).
Dadyan, E. (2021). Estimation of the Efficiency of the Investment Fund.
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Copyright (c) 2024 Lourdes Joavani J, Antonette Asumptha, John Kennedy Fernandez, M. Collin Joseph Xavier (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
