CONSUMER ATTITUDE AND ITS IMPLICATION ON MARKETING WITH RESPECT TO SELECTED BRANDS
Keywords:
Consumer Attitude, Brand Perception, Behavioral Intentions, Product Preferences, Market ImplicationsAbstract
This study delves into the concept of consumer attitude, defining it as the favorability or unfavorability individuals feel towards products, brands, services, or advertisements. It explores how beliefs, feelings, and behavioral intentions shape consumer attitudes, illustrating with examples such as cheese burst pizza and Maggi noodles. The abstract also examines consumer attitudes towards specific brands like Marlboro cigarettes, Parachute hair oil, and Parle-G biscuits, highlighting how factors like tradition, quality, and market competition influence consumer perceptions. Overall, it offers insights into the nuanced nature of consumer attitudes and their impact on purchasing behavior.
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Copyright (c) 2024 Baisakhi Mitra Mustaphi (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
