NAVIGATING SUSTAINABLE CONSUMER CHOICES: UNRAVELING THE INFLUENCE OF GREEN CONCERN, GREEN PACKAGING, AND CONSUMER ATTITUDES
Keywords:
Sustainable Consumer Behavior, Green Packaging, Consumer Attitude, Environmental Concern, Structural Equation Modeling (SEM), Green Purchase IntentionsAbstract
The present study examines the intricate relationships between consumer attitudes, environmental awareness, eco-friendly packaging, and the intention to make environmentally friendly purchases, within the framework of environmentally conscious consumer behavior. Applying Structural Equation Modeling (SEM) to a reliable dataset, our results indicate that Green Concern does not have a direct impact on Consumer Attitude. However, Green Packaging has a considerable influence on both Consumer Attitudes and Green Concerns. Moreover, the combined effect of Green Concern and Green Packaging significantly influences Consumer Attitude, highlighting the collaborative impact of these factors. The results of hypothesis testing confirm that Green Packaging has a crucial role in influencing favorable consumer perceptions and promoting environmentally conscious purchasing intentions. This study enhances the existing body of knowledge by offering detailed and sophisticated insights into the complex factors that influence sustainable consumer decisions. Potential areas for future research include investigating individual and cultural differences, integrating long-term perspectives, and examining the changing influence of technology on the development of environmentally conscious behaviors. These findings have important implications for businesses and politicians who want to develop strategies that effectively utilize consumer attitudes and sustainable packaging practices to promote environmentally friendly consumption.
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