CUSTOMER PREFERENCE AND SATISFACTION LEVEL TOWARDS CROMA

Abstract

Ecommerce is their latest venture to achieve yet another important goal, which is to bring customer the best shopping experience on the go & reach every door step in the nation. Croma is the nation's first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical, www.cromaretail.com. Computers, Entertainment, Home Appliance, Kitchen Appliance, Gaming and Accessories. Great products from some of the best brands ensure customers an exciting shopping experience. This study is confined to only Coimbatore city. In this study 150 respondents were interviewed. The interviewees were the customers who purchased any products above Rs.1000/- from Croma. The existing literature on Croma suggests that the company has been successful in creating a strong brand image and building customer loyalty through its focus on customer service, product range, and marketing respondents. High levels of employee satisfaction suggest that Croma is a good employer, which may contribute to its success in the highly competitive Indian retail market. Croma's impact on the electronic industry in India suggests that the company has played an important role in shaping the retail landscape in the country.