THE EFFECTIVENESS OF ADVERTISEMENTS IN CREATING AWARENESS OF USING MENSTRUAL CUPS: A STUDY IN TUMKUR DISTRICT

Abstract

Advertisements are the best way to communicate and educate people. And advertisements are essential in creating awareness of a particular product or service, so advertisements can be called a media of educational communication. In our country, many menstruation product companies are using different media advertisements to promote their products. But unfortunately, in total, the maximum number of ads are for sanitiser(plastic) pads rather than any other products like menstrual cups, reusable pads, Tampons, period underwear etc. This study explores the efficacy of advertisements in raising awareness and fostering the adoption of menstrual cups as a modern alternative to conventional menstrual hygiene products. Menstrual cups have gained attention for their sustainable, cost-effective, and health-conscious attributes. However, their adoption is often hindered by cultural taboos, lack of information, and social stigma. Advertisements hold the potential to address these challenges by providing informative content, normalising discussions around menstruation, and showcasing the advantages of menstrual cups. This study delves into the multifaceted impact of advertisements on shaping perceptions and behaviours related to menstrual cup usage.