UNLOCKING ACCURATE DEMAND FORECASTING IN RETAIL SUPPLY CHAINS WITH AI-DRIVEN PREDICTIVE ANALYTICS
Keywords:
Accurate Demand Forecasting, Retail Supply Chains, Artificial Intelligence (AI), Predictive Analytics, Machine Learning, Deep Learning, Inventory Management, Consumer Behavior, Market Dynamics, Inventory Turnover, Customer Satisfaction, Profitability, Data-Driven Decisions, Optimization, Cost Reduction, Sustainable GrowthAbstract
Accurate demand forecasting plays a critical role in the success of retail supply chains, yet traditional methods often fall short in capturing the complexities of consumer behavior and market dynamics. In recent years, the integration of artificial intelligence (AI) and predictive analytics has emerged as a promising solution to enhance forecasting accuracy and optimize inventory management processes. This article explores the application of AI-driven predictive analytics in unlocking precise demand forecasting within retail supply chains. We delve into the key components of AI algorithms, such as machine learning and deep learning techniques, and their ability to analyze vast datasets to identify patterns and trends. Additionally, we examine how advanced predictive models enable retailers to anticipate demand fluctuations, adapt to changing consumer preferences, and minimize stockouts or overstock situations. Through case studies and real-world examples, we illustrate the tangible benefits of leveraging AI-driven predictive analytics, including improved inventory turnover, enhanced customer satisfaction, and increased profitability. Furthermore, we discuss challenges and considerations associated with implementing AI solutions in retail environments, such as data quality issues and the need for continuous refinement. By embracing AI-driven predictive analytics, retailers can gain a competitive edge in today's dynamic market landscape by making data-driven decisions that optimize inventory levels, reduce costs, and drive sustainable growth.
References
Hyndman, R. J., & Athanasopoulos, G. (2014). Forecasting: principles and practice (2nd ed.). OTexts.
Fildes, R., & Makridakis, S. (2008). The impact of exponential smoothing on the history of forecasting. International Journal of Forecasting, 24(4), 350-362.
Anderson, H., Morwitz, V. G., & Weinberg, P. (2008). Forecasting through analogy. Marketing Science, 27(4), 627-640.
Shmueli, G., & Koppius, O. (2011). Predictive modeling in business analytics: using data mining, modeling, and machine learning to make better business decisions. John Wiley & Sons.
Goh, A. H., See, K. T., & Zhang, Z. (2005). An ensemble of support vector machines for stock market trend prediction. International Journal of Data Science and Engineering, 2(4), 39-48.
Chen, Y., Zheng, Z., & Song, Y. (2008). Short-term load forecasting with support vector machines. IEEE Transactions on Power Systems, 23(3), 1161-1169.
Diebold, F. X., & Mariano, R. (2015). Comparing predictive accuracy. Journal of Econometrics, 187(2), 238-245.
Vijay Datla, Redefining On-premis IT to Cloud: Lift-and-Shift Strategies, International Journal of Information Technology and Management Information Systems (IJITMIS), 13(1), 2022, pp. 60-68.
Jangampet, Vinay Dutt, Srinivas Reddy Pulyala, and Avinash Gupta Desetty Desetty. "Utilizing SIEM to Enhance Vulnerability Management and Response." International Journal of Innovative and Emerging Research in Management and Technology, vol. 10, no. 11, November 2021, pp. 635-642.
Yoon, H., & Moon, H. R. (2017). Deep learning with dynamic ensemble selection for multistep sales forecasting. European Journal of Operational Research, 259(1), 322-334.
Zhang, W., & Zheng, S. (2017). Deep residual networks for demand forecasting. arXiv preprint arXiv:1704.06235.
Huang, Y., Deng, C., & Zheng, H. (2019). Deep learning for intelligent retail demand forecasting: A review. arXiv preprint arXiv:1901.00057.
Liakos, K., Vouzis, G., & Karacapilidis, N. (2018). Forecasting electricity demand using machine learning and hybrid statistical methods. Energy Procedia, 143, 1002-1007.
Wu, Y., Liu, Y., Zhou, H., & Hu, B. (2020). A comparative study of machine learning for multi-step demand forecasting based on big data. Computers & Industrial Engineering, 141, 106326.
Vijay Datla, The Evolution of DevOps in the Cloud Era, Journal of Computer Engineering and Technology (JCET) 6(1), 2023, pp. 7-12.
He, X., Chen, K., & Chan, H. (2020). Personalized dynamic pricing with price sensitivity learning via hierarchical reinforcement learning. International Journal of Electronic Commerce, 23(3), 32-54.
Choi, H., Yoon, H., & Kim, H. (2020). Explainable demand forecasting with attention-based convolutional neural networks. Decision Support Systems, 137, 113080.
Wang, F., Wang, Y., Zhou, J., & Liu, J. (2020). Forecasting time series demand with contextual information using graph convolutional networks. Information Sciences, 525, 301-316.
Shen, C., Wu, S., Liu, S., & Wang, M. (2020). Forecasting online retail sales under COVID-19 pandemic: A comparison of machine learning and deep learning models. International Journal of Forecasting, 37(3), 1155-1174.
Li, Y., Chu, Z., & Shafiq, B. (2020). Real-time dynamic pricing with deep reinforcement learning in ride-hailing services. IEEE Transactions on Intelligent Transportation Systems, 21(11), 4380-4390.
Downloads
Published
Issue
Section
License
Copyright (c) -1 Ananth Raja Muthukalyani (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.