AN ANALYSIS OF CONSUMER BUYING BEHAVIOUR AND PREFERENCES TOWARDS WASHING MACHINE IN TIRUCHIRAPPALLI DISTRICT

Abstract

There are some major classes of consumer preference determinants and expectations, namely, price of the product, brand loyalty, after sales service, durability, appearance, promotional offers, technology, and dealer relationship. The demographic factors age, gender, educational qualification, marital status, occupation, residential area, size of family and monthly income etc., with the consumer about washing machine toughs in the towns of Tiruchirappalli district are different. So the dealers/vendors should consider the demographic factors of consumers while marketing their products. There are certain factors which influence purchase decision which will satisfy the consumers of Washing machine. The manufacturers of washing machine should concentrate on these features as there may be the choice of a few more prospective buyers. With growing technological improvements in the world, the manufacturers should introduce new technological goods in production of washing machine. So, the manufacturers and dealers should study the preference of consumers in order to cater to their needs and then only they can be successful. The present paper focuses on to analyses the socio demographic profile of the respondents, to find out consumer preference of washing machine in Tiruchirappalli district and to give suitable suggestions to improve consumer preference of washing machine.