ENHANCING BUSINESS STRATEGY WITH SALES DATA VISUALIZATION
Keywords:
Sales Data Visualization, Data Analysis, Business Intelligence, Data-driven Decision-making, Sales Trends, Visual AnalyticsAbstract
This paper explores the importance of business intelligence with a focus on leveraging sales data visualization to gather strategic insights. Beginning with an examination of the importance of data analysis and visualization of sales data, the study emphasizes its crucial role in identifying trends, optimizing performance, and making strategic decisions. Furthermore, the paper offers valuable insights into effective visualizations using the US regional sales dataset which encompasses of sales, transactions and customer data which serves as a rich resource for analyzing sales patterns, product popularity, and channel performance. Practical ideas for visualizing this dataset are presented through this study, catering to a broad audience seeking actionable intelligence from their sales data. Therefore, this paper synthesizes key findings, addresses limitations, and emphasizes the complex nature of sales data and how visualization can empower businesses to harness the full potential of their sales data, fostering data-driven decision-making in an ever-evolving marketplace.
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Copyright (c) 2023 Akshata Upadhye (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
