AN APPROACH TO PERSONALIZED MARKETING USING GENERATIVE AI
Keywords:
Consumer, Marketing, Personalization, Generative AI, Decision-MakingAbstract
Personalized marketing has evolved as a strategic imperative to capture consumers in fragmented markets. Concurrently, Generative AI today presents unprecedented capabilities. This paper presents some ideas on how Generative AI can be integrated with personalized marketing throughout the consumer decision-making process. This paper aims to demonstrate how this integration can help revolutionize consumer experiences, creating tailored, interactive, and ethically conscious connections in the digital landscape.
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Copyright (c) 2023 Sneha Satish Dingre (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
