REVOLUTIONIZING CUSTOMER SUPPORT THE ROLE OF AI-ENHANCED CHATBOTS IN MODERN BUSINESS

Authors

  • Sudeesh Goriparthi Senior software engineer, software architecture, Walmart, Dallas, USA. Author

Keywords:

Artificial Intelligence, Chatbots Technology, Natural Language Processing, Customer Support Service, Revolution

Abstract

The exploration of novel approaches to improve customer engagement and expedite communication procedures is a constant endeavour for businesses. AI-based chatbots have emerged as significant tools among these solutions, and they have revolutionized the way in which businesses connect with their various audiences. In a variety of business sectors, chatbots are redefining customer service, marketing, and sales methods. Chatbots are doing anything from giving quick support to making personalized recommendations. This study investigates theoretical knowledge by referring to latest literature from a variety of sources, including reputable journals, news stories, and other areas that have the potential to be successful. An investigation into the ways in which artificial intelligence has been applied in the corporate world and an examination of its development in the field of customer service are the objectives of this study. The researcher has saw that prior to permanently adopting chatbots in a business, there should be some periodic monitoring of the process to determine whether it resolves customer concerns in a timely manner and it should collect regular feedback from customers regarding their perceptions.

 

References

Salla Syvanen & Chiara Valentini (2020), Conversational agents in online organization stakeholder’s interactions: a state of the art analysis and implications for further research Journal of Communication Management Vol. 24 No. 4, 2020 pp. 339-362

Kathleen Walch, (2019), AI’s Increasing Role in Customer Service https://www.forbes.com/sites/cognitiveworld/2019/07/02/ais-increasing-role-in-customerservice/?sh=1c1db6b173fc Accessed on: 04-12-2020

Michael J.Garbade (2018) A Simple introduction to Natural language processing https://becominghuman.ai/a-simple-introduction-to-natural-language-processing-ea66a1747b32 Accessed on: 04-12-2020

Wilson, H. J., Daugherty, P., & Bianzino, N. M. (2017). When AI Becomes the New Face of Your Brand: Metasearch for University of St.Gallen, Library. Harvard Business Review Digital Articles, 2–5. Retrieved from https://hbr.org/2017/06/when-ai-becomes-the-new-face-of-yourbrand

Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377–401. https://doi.org/10.1007/s11747-015-0460-7

Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating Effective Online Customer Experiences. Journal of Marketing, 83(2), 98–119. https://doi.org/10.1177/0022242918809930

Dan Dumitriu & Mirona Ana-Maria Popescu (2020) Artificial Intelligence Solutions for Digital Marketing, 13th International Conference Interdisciplinary in Engineering, Procedia Manufacturing

Agarwal, A., Gans, J.S., & Goldfarb, A. (2018). Prediction machines: The simple economics of artificial intelligence. Harvard Business School press.

Martin, J., Mortimer, G., & Andrews, L. (2015). Re-examining online customer experience to include purchase frequency and perceived risk. Journal of Retailing and Consumer Services, 25, 81–95. https://doi.org/10.1016/j.jretconser.2015.03.008

Gans,J., Agarwal, A., & Goldfarb, A. (2017). How AI will change strategy: A thought experiment. Harvard business review online.

Downloads

Published

2024-04-09

How to Cite

REVOLUTIONIZING CUSTOMER SUPPORT THE ROLE OF AI-ENHANCED CHATBOTS IN MODERN BUSINESS. (2024). INTERNATIONAL JOURNAL OF DATA ANALYTICS (IJDA), 4(1), 16-25. https://lib-index.com/index.php/IJDA/article/view/IJDA_04_01_002