CUSTOMER360 APPLICATION USING DATA ANALYTICAL STRATEGY FOR THE FINANCIAL SECTOR
Keywords:
Banking Industry, Customer Classification, Customer Segmentation, Data Mining, Data AnalysisAbstract
This article provides an overview of the most important function that data analytics plays in the revolutionising of banking and financial services. The purpose of this study is to investigate the ways in which contemporary data platforms enable a comprehensive 360-degree view of customers, optimise loan processes through predictive analytics, boost corporate operations through automation, and provide personalised customer experiences among other benefits. By utilising advanced analytics, financial institutions can streamline their operations, enhance their decision-making processes, adhere to regulatory requirements, and create stronger relationships with their customers. Furthermore, this highlights the revolutionary influence that data-driven strategies have in terms of driving operational efficiency and strategic growth within the financial sector.
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Copyright (c) 2024 Jeshwanth Reddy Machireddy (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
