A STUDY ON CUSTOMER SATISFACTION TOWARDS IMITATION JEWELLERY IN NAMAKKAL TOWN

Dr. A.Vanitha; Dr. V.Yuvarni

Authors

Dr. A.Vanitha Assistant Professor of Commerce, PG and Research Department of Commerce, Salem Sowdeswari College, Salem, Tamilnadu, India. Author
Dr. V.Yuvarni Assistant Professor of Commerce, PG and Research Department of Commerce, Salem Sowdeswari College, Salem, Tamilnadu, India. Author

Keywords:

Customer Satisfaction, Imitation Jewellery, Namakkal Town, Indian Culture, Affordable Accessories, Fashion Jewellery, Gold Jewellery, Precious Metals, Gemstones, Demand, Trends, Design, Materials, Pricing, Raw Materials

Abstract

This study focuses on customer satisfaction towards imitation jewellery in Namakkal town, India. As the demand for fashion jewellery increases, imitation jewellery offers an affordable alternative to expensive fine jewellery. India is the second largest manufacturer of imitation jewellery after China, and the industry is expected to grow further due to rising demand, availability of innovative designs, and soaring gold and silver prices. Despite the difference in pricing, imitation jewellery is still popular and admired for its elegance and versatility. This study aims to understand customer expectations and satisfaction towards imitation jewellery in Namakkal town to improve the quality of products and provide convenience to customers.

References

Vijay Durga Prasad (May 2010), “A Study On Luxury Products of Jewellery” Hallmarking in India: A Major Quality Initiative in the Largest Gold Jewellery Market in the World. International Journal of Marketing Studies Vol. 2, No.

Hari Chauhan. (2005), “The love for jewellery by the Indian woman” Indian Journal of Traditional Knowledge, Vol. 4(2) pp. 118-126.

What Women Want: Global Discretionary Spending Report (2008), WGC, Page 1-4.

Laurence E. Blose (January–February 2010). Gold prices, cost of carry, and expected inflation. Journal of Economics and Business, Volume 62, Issue 1, 35-47.

Padma Srinivasan, R Subramaniam (2008). “Risk Management Practices Among the Gems and Jewelry Dealers in Bangalore”. The ICFAI University Journal of Risk & Insurance, Vol. V, No. 3.

Anandkumar G Patil (October-December 2010), “How fashion jewellery is changing in modern times” Tooth jewellery: A simple way to add sparkle to your smile. Indian Journal of Dental Advancements, IJDA, 2(4), 356-358.

Jayne Wallace (July 2007), “Emotionally charged: A practice-centred enquiry of digital jewellery and personal emotional significance”, Doctoral Thesis.

WEBSITES:

https://doi.org/10.37899/journal-la-sociale.v1i2.92

https://www.arabnews.com/node/1478061/%7B%7B

https://www.biztechcs.com/blog/guide-start-fashion-jewelry-business-on-instgram/

https://tribune.com.pk/story/2310476/youth-bulge-in-pakistan-bane-or-boon

https://oec.world/en/profile/bilateral-product/imitation- jewellery/reporter/