Saugat Nayak. “PARTNERSHIP MARKETING VS. DIRECT MARKETING FOR ACQUIRING CUSTOMERS IN FINTECH ORGANIZATION”. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ENGINEERING AND TECHNOLOGY (IJARET) 15, no. 5 (September 17, 2024): 42–61. Accessed January 30, 2026. https://lib-index.com/index.php/IJARET/article/view/IJARET_15_05_004.