GENERATIVE AI IN CREATIVE INDUSTRIES REVOLUTIONIZING CONTENT CREATION WITH NEURAL NETWORKS

Authors

  • Venkata Sai Swaroop Reddy Senior Software Engineer, Twitter Inc, USA. Author
  • Nallapa Reddy Author

Keywords:

Generative AI, Artificial Intelligence (AI), Neural Networks

Abstract

Generative AI is a subfield of AI that is reshaping the creative industries through the use of neural networks to generate content in a wide variety of fields. Generative AI is revolutionising various industries, including healthcare, music, video games, and art and design, by opening up new possibilities for efficiency and innovation in previously established processes. Based on Gartner's research from 2022, it is anticipated that by 2025, 20% of business content would be generated by AI. While many in the creative industries are warming up to AI technologies as a means to boost their imaginations, others are worried that machines could one day supplant their human abilities. Artificial intelligence (AI) is quickly becoming the tool of choice for marketers looking to streamline the generation of articles, marketing materials, and scripts. Video game developers use AI to create immersive landscapes and dynamic characters, while the music business uses AI to create new tunes. In addition, there has been a dramatic increase in the use of AI in healthcare, which has led to more precise and efficient medical diagnosis and treatment programs. Exciting new opportunities for content production are ahead as generative AI develops further and has an ever-increasing influence on the creative sectors.

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Published

2022-01-28

How to Cite

Venkata Sai Swaroop Reddy, & Nallapa Reddy. (2022). GENERATIVE AI IN CREATIVE INDUSTRIES REVOLUTIONIZING CONTENT CREATION WITH NEURAL NETWORKS. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ENGINEERING AND TECHNOLOGY (IJARET), 13(1), 72-85. https://lib-index.com/index.php/IJARET/article/view/IJARET_13_01_007