DETERMINANTS OF BUYER BEHAVIOR IN PURCHASING GENERIC AND BRANDED DRUGS – A STUDY IN ANDHRA PRADESH. IJSSRD [Internet]. 2024 Sep. 21 [cited 2026 Jan. 26];6(02):89-109. Available from: https://lib-index.com/index.php/IJSSRD/article/view/IJSSRD_06_02_008