“DETERMINANTS OF BUYER BEHAVIOR IN PURCHASING GENERIC AND BRANDED DRUGS – A STUDY IN ANDHRA PRADESH”. INTERNATIONAL JOURNAL OF SOCIAL SCIENCES RESEARCH AND DEVELOPMENT (IJSSRD), vol. 6, no. 02, Sept. 2024, pp. 89-109, https://lib-index.com/index.php/IJSSRD/article/view/IJSSRD_06_02_008.