“THE IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASING DECISIONS - A SURVEY BASED ANALYSIS”. INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM) 15, no. 1 (February 6, 2024): 14–20. Accessed February 12, 2026. https://lib-index.com/index.php/IJMHRM/article/view/IJMHRM_15_01_003.