“A STUDY ON IMPACT OF DIGITAL MARKETING CHANNELS ON CONSUMER BUYING BEHAVIOUR”, IJMHRM, vol. 13, no. 2, pp. 42–51, Aug. 2022, Accessed: Jul. 31, 2025. [Online]. Available: https://lib-index.com/index.php/IJMHRM/article/view/IJMHRM_13_02_007