CONCEPTUAL MODEL FIT FOR OPPORTUNITIES, CHALLENGES AND MOTIVATIONAL FACTORS OF GREEN MARKETING WITH SPECIAL REFERENCE TO TAMILNADU BY USING STRUCTURAL EQUATION MODEL. IJM [Internet]. 2024 Sep. 19 [cited 2025 Oct. 21];15(5):27-48. Available from: https://lib-index.com/index.php/IJM/article/view/IJM_15_05_003