“CAMPA COLA: CAN A HOME GROWN BRAND TAKE ON MNCS?- AN CASE STUDY BASED ANALYSIS”. International Journal of Management (IJM) 15, no. 3 (June 27, 2024): 215–228. Accessed October 21, 2025. https://lib-index.com/index.php/IJM/article/view/IJM_15_03_018.