“EFFECTS OF SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMER PURCHASE INTENTION: THE MODERATING ROLE OF PERCEIVED QUALITY AND BRAND ASSOCIATION” (2024) International Journal of Management (IJM), 15(1), pp. 76–94. Available at: https://lib-index.com/index.php/IJM/article/view/IJM_15_01_006 (Accessed: 21 October 2025).