ENHANCING CUSTOMER EXPERIENCE WITH BUSINESS INTELLIGENCE: STRATEGIES, TOOLS, AND CASE STUDIES. International Journal of Management (IJM), [S. l.], v. 15, n. 2, p. 108–116, 2024. Disponível em: https://lib-index.com/index.php/IJM/article/view/IJM_15_02_009.. Acesso em: 21 oct. 2025.