CAMPA COLA: CAN A HOME GROWN BRAND TAKE ON MNCS?- AN CASE STUDY BASED ANALYSIS. International Journal of Management (IJM), [S. l.], v. 15, n. 3, p. 215–228, 2024. Disponível em: https://lib-index.com/index.php/IJM/article/view/IJM_15_03_018.. Acesso em: 21 oct. 2025.