THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY ON BANKING SECTOR. International Journal of Management (IJM), [S. l.], v. 14, n. 5, p. 20–37, 2023. Disponível em: https://lib-index.com/index.php/IJM/article/view/IJM_14_05_003.. Acesso em: 19 oct. 2025.