CONCEPTUAL MODEL FIT FOR OPPORTUNITIES, CHALLENGES AND MOTIVATIONAL FACTORS OF GREEN MARKETING WITH SPECIAL REFERENCE TO TAMILNADU BY USING STRUCTURAL EQUATION MODEL. International Journal of Management (IJM), [S. l.], v. 15, n. 5, p. 27–48, 2024. Disponível em: https://lib-index.com/index.php/IJM/article/view/IJM_15_05_003.. Acesso em: 21 oct. 2025.