LEVERAGING DATA SCIENCE TECHNIQUES FOR CUSTOMER SEGMENTATION AND TARGETED MARKETING IN THE RETAIL INDUSTRY. INTERNATIONAL JOURNAL OF DATA ANALYTICS RESEARCH AND DEVELOPMENT (IJDARD), [S. l.], v. 1, n. 1, p. 42–50, 2023. Disponível em: https://lib-index.com/index.php/IJDARD/article/view/IJDARD_01_01_004.. Acesso em: 6 oct. 2025.