Saugat Nayak. 2024. “LEVERAGING DATA-DRIVEN PRODUCT MANAGEMENT TO ENHANCE DIGITAL CUSTOMER EXPERIENCE IN FINTECH”. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ENGINEERING AND TECHNOLOGY (IJARET) 15 (5): 119-39. https://lib-index.com/index.php/IJARET/article/view/IJARET_15_05_010.