AI-BASED DATA CLEANING AND MANAGEMENT IN SALESFORCE CRM FOR IMPROVING DATA INTEGRITY AND ACCURACY TO ENHANCE CUSTOMER INSIGHTS. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ENGINEERING AND TECHNOLOGY (IJARET), [S. l.], v. 13, n. 5, p. 108–116, 2022. Disponível em: https://lib-index.com/index.php/IJARET/article/view/IJARET_13_05_011.. Acesso em: 14 mar. 2025.