SAUGAT NAYAK. LEVERAGING DATA-DRIVEN PRODUCT MANAGEMENT TO ENHANCE DIGITAL CUSTOMER EXPERIENCE IN FINTECH. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ENGINEERING AND TECHNOLOGY (IJARET), [S. l.], v. 15, n. 5, p. 119–139, 2024. Disponível em: https://lib-index.com/index.php/IJARET/article/view/IJARET_15_05_010.. Acesso em: 17 jun. 2025.